Accessories & Footwear Design Studio

About the Studio
The New Amsterdammers strives to provide fashion accessory businesses with the intelligence to drive unique and commercially successful products and services.
Use us on various levels and mix and match our services to suit your requirements:
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Anticipating future trends via our trend forecasting service
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Tailor made accessories and footwear collections based on your company's customer demographic
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Detailed specification service to enable translation of the collection to your manufacturing base
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Fast and efficient sampling service from our factories
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We also provide a manufacturing and FOB delivery service direct from our factories to your distribution point
Let us translate your vision into a collection that stands out from the general high street and elevates your position on the retail and e-tail market - we can provide a link or a whole chain.


The New Amsterdammers is a UK based Accessories and Footwear design studio run by Claire Penny, a Senior Designer and Product Manager with over 20 years of experience in the International Brand, Retail and Wholesale Sectors.
Current and recent projects include:
HEIO London www.heiolondon.com
Stosto China www.stosto.com
Handnaht www.handnaht.ch
Landmark Group, Dubai
Danbury Mint USA
Lesmar Fashion Group BV
Saint Corque Eco Luxury brand Portugal
Firelog & Prime Hide Leather Export
Private label for various UK Fashion Retailers
in the past collaborating with many of the UK's leading high street fashion retailers and brands including Oasis, Jigsaw, Debenhams Designers, Clarks, River Island, Kurt Geiger, and House of Fraser and worked inhouse at Burberry, Billy Bag London and Dollargrand and more recently Mexx Europe and O'Neill BV.